Thanks for taking the time to drop in.
I've always felt so passionate about Clearvoice and how it helps people and businesses that my enthusiasm started to rub off on other people and they kept asking me to write up a blog about our ideas, thoughts and happenings within this industry, especially how technology affects businesses and the impact this has on Marketing, Sales and Admin!
People buy people, you've heard it all before. But how about some content I hear you say, give us some information that a business can say "yep!, I'll give them a call becase they've got something to say". Instead, all everyone seems to do is go through the same motions of flogging kit or services the same old way as we all did in the mid 80's.
Back then I had been involved in the retail industry managing Photographic stores in the UK & Australia. My only experience of selling had been waiting for customers to walk in to in a shop and helping them choose a camera. The customers came to me, big sign, outside of shop "CAMERAS", not very difficult to determine what we did inside!
Marketing didn't really come in to it, apart from dressing the window, the only traffic we got was either the cars driving by of pedestrians. So the process was pretty simple, a daylight sign, a shop window and we sold cameras.
I then became involved in the sales and technology industry in the mid 80's. What a change; Door knocking (Cold Calling), telephoning (Cold Calling) and prospecting (Cold Calling). Instead of the business coming through the shop door, I now had to go out and find new business and sell direct, face to face. Of course I loved it, but there was something niggling me in the back of my mind about the approach we were trained to use.
As a Paper Throughput Specialist or Document Management Consultant (copier salesman to everyone else!) we were expected to get in front of buyers (business owners and managers) and sell photocopiers. Quite simple really, but in reality businesses only changed their copiers if there was a sensible reason to do so and the fundamental deciding factor was the affect on their business - financially.
Over the past twenty years, business technology has evolved at a staggering rate and to implement the most effective infrastructure now requires a significant amount of business intelligence (not necessarily available from IT Departments or technology vendors as they don't run businesses!). With this in mind, how on earth is a company supposed to decide on what equipment to use, let alone which supplier to work with. I'm pretty sure we can help.
If I come across some interesting news or information I'll post it on this blog, equally if I find out about unfair practices or bad deals, I'll post it. If they're any new developments, I'll post it and if I think you'll benefit from something, I'll post it. It might be short or quite detailed but either way, whatever gets posted over the next few weeks or months will help you get a pretty accurate feeling of how we approach business and whether or not you feel there would be a fit between our companies to work together.
